We are pleased to announce that eComm Association 2023 was a media partner at the Shoptalk conference in Barcelona.


Shoptalk Europe is the leading retail and eCommerce conference that brings together key players and experts from the industry. This manifestation is a platform for sharing knowledge, exchanging ideas and connecting business people who are interested in innovation and transformation in trade. Shoptalk Europe attracts the most influential retail brands, e-tailers, startups, investors and technology innovators. During the conference, participants have the opportunity to participate in inspiring presentations, panel discussions, interactive workshops and networking sessions.


Shoptalk Europe discusses the latest trends, technologies and strategies in retail. Participants can learn more about digital transformation, customer experience personalization, eCommerce, mobile commerce, business analytics, logistics and many other relevant topics.


This conference provides a unique opportunity to exchange experiences, create business connections and find new partners. Participants can get an insight into the latest developments in the industry, as well as the opportunity to talk with leading experts from different areas of eCommerce.

Shoptalk Europe is the key event for anyone who wants to stay up to date with the latest developments in retail and e-commerce. This conference provides a valuable platform for networking, learning and inspiration and is an unmissable event for all professionals involved in this dynamic industry.


Representatives of the Association and some of our members also participated in this event from May 9 to 11. With over 350 companies from all over the world and more than 3000 participants, Shoptalk Europe met all expectations.

President Jasmin Maric participated in the conference on behalf of the eComm Association, while Amela Beganović (Gorenje Commerce d.o.o., a member of Hisense Europe) and Anvar Alatović (Penny Plus d.o.o.) attended the conference.


The organizer has already scheduled the same format of the conference at a similar time for next year. More details can be found on the official conference website.

We want to point out that we are proud to be a part of this story, and we look forward to exchanging knowledge and experiences with other participants, but also to opening up new opportunities for cooperation in the future. Find out more information about how conveniently and easily you can visit this fair and conference next year from the Association for Internet Trade “eComm” in Bosnia and Herzegovina.

If your business or spheres of interest have to do with digitization, e-commerce, retail, start-ups, etc. I definitely recommend coming and participating.

We thank the Open Regional Fund for South-East Europe – Foreign Trade for the opportunity to learn about new trends in the world of online sales and look forward to applying them!